Art is the language of colours, shapes, forms and feelings. Every feeling has its colour… i.e. for freshness = lemon yellow, lime green and sky blue. For love = pink, red and for anger = warm colours. For sadness = dull colours… Colours have their own language and grammar. When we use different colour combinations - it creates a sentence, for art in cinemas - it creates harmony of the story.
We, at Creative Window, always believe that somewhere, something incredible is waiting to be created. The world will be brighter when we have made something that wasn’t there before to be seen, felt and adored. Great things are not done by impulse, but a series of small things brought together. Great things are not accomplished by those who yield to trends and fads and popular opinion.
I have studied Fine Arts from L. S. Raheja School of Art (Mumbai). For me, as a production designer, art is my passion. I have a key creative role in the creation of motion pictures and television working directly with the director, cinematographer and the producer. I shut my eyes in order to see.
I always breakdown the script according to the locations, give suggestions for locations, short list them, make designs, drawings, reference power point presentations to describe it to the director and cinematographer.
Good art inspires; Good design motivates.
As per my thought, art always should be incorporated in the story. Art should be natural and authentic. Art should tell the story. If we create different aesthetics, it should create a change in everyone's thinking...
To be an artist is to believe in life. You are your only limit. The works must be conceived with fire in the soul but executed with clinical coolness.
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